Since both brands have limited budgets for TV and video production, I have tapped into our in-house production team to produce content in a variety of outputs: local TV, pre-roll, social media and internal use. From concept, to storyboarding, to pitching to casting, to directing, I have lead all aspects of production.
Objective:
To create an engaging video spot that tells the brand story of connections while leveraging the new menu. Bring brand to life with emotion, warmth, comfort and mouth-watering craveability.
Concept: Old friends that haven't seen each other in a while meet at their favorite place to catch up.
Output: Local TV, pre-roll,
social media
Production budget: $25000
Since both brands have limited budgets for TV and video production, I have tapped into our in-house production team to produce content in a variety of outputs: local TV, pre-roll, social media and internal use. From concept, to storyboarding, to pitching to casting, to directing, I have lead all aspects of production.
Objective:
To create an engaging video spot that tells the brand story of connections while leveraging the new menu. Bring brand to life with emotion, warmth, comfort and mouth-watering craveability.
Concept: Old friends that haven't seen each other in a while meet at their favorite place to catch up.
Output: Local TV, pre-roll,
social media
Production budget: $25000
Carvel Super Fan
Objective: Carvel partnered with Snickers to create a new ice cream flavor. The goal was to leverage the product with the "Real People. Real Ice Cream" direction.
Concept: To create an Insta-Story style video, that heroes the product while purposefully looking like user generated content.
Output: Local TV
Production budget: $4500
Carvel Super Fan
McAlister's Choose 2
Objective: McAlister's wanted to feature the convenience and customization of the Choose 2 menu while keeping the food as the hero.
Concept: We wanted to use swipe feature on a "screen" to illustrate the ease of the overall ordering experience as well showcasing the customization of the craveable products.
Output: Pre-roll and Local TV
Production budget: $3000
McAlister's Choose 2
Objective: Carvel partnered with Snickers to create a new ice cream flavor. The goal was to leverage the product with the "Real People. Real Ice Cream" direction.
Concept: To create an Insta-Story style video, that heroes the product while purposefully looking like user generated content.
Output: Local TV
Production budget: $4500
Objective: McAlister's wanted to feature the convenience and customization of the Choose 2 menu while keeping the food as the hero.
Concept: We wanted to use swipe feature on a "screen" to illustrate the ease of the overall ordering experience as well showcasing the customization of the craveable products.
Output: Pre-roll and Local TV
Production budget: $3000
National Sandwich Day
Objective: To create a video that showcased a McAlister's signature Club sandwich for National Sandwich Day in a fun and different way.
Concept: To ask kids how to make the perfect sandwich, and then reveal that it had already been created.
Output: Facebook
Production budget: $1000
National Sandwich Day
Objective: To create a video that showcased a McAlister's signature Club sandwich for National Sandwich Day in a fun and different way.
Concept: To ask kids how to make the perfect sandwich, and then reveal that it had already been created.
Output: Facebook
Production budget: $1000
TEAm Training
Objective: To create a series of short videos that generated buzz for Free Tea Day.
​
Concept : Using a tongue-in-cheek approach to show how “Tea Freaks” and Tea Freaks-in-training are preparing for Free Tea Day .
Output: Facebook and Instagram
Production budget: $2000
TEAm Training
Objective: To create a series of short videos that generated buzz for Free Tea Day.
​
Concept : Using a tongue-in-cheek approach to show how “Tea Freaks” and Tea Freaks-in-training are preparing for Free Tea Day .
Output: Facebook and Instagram
Production budget: $2000
Below is a sampling of different content that I have led for Focus Brands. Everything was created by the in-house team, from concepting and storyboarding to production and motion graphics.
Old Friends, New Favorites
Objective:
To create a targeted brand spot to remind long-term customers about
McAlister's friendly atmosphere and craveable food.
​
Output: Pre-roll, Social Media,
Local TV
Production budget: $20,000
McAlister's New App and Rewards
Objective:
To create a video promoting the new McAlister's App while adhering to the style of the other campaign deliverables. To create catchy and energetic content while also
being informative, and pushing the brand a bit to be a little more upbeat and edgy.
Output: Pre-roll, Social Media
Production budget: $0
Carvel Snicker's Ice Cream
Objective: To create a 15 second spot featuring LTO Snicker's ice cream.
​
Concept:
A social media influencer tries Snicker's ice cream for the first time and has extreme reactions.
Output: Local TV
Production budget: $5,000
McAlister's Choose 2
​
Objective:
To create content highlighting the flexibility and variety of McAlister's Choose 2 menu
​
Output: Pre-roll, Social Media,
Local TV
Production budget: $2,500
Craveable Connections Internal Video
​
Objective: To create a video for the McAlister's system that explains the new brand positioning in an way that resonates with employees
Concept: To show the functions of the restaurant through an employee lens to make it feel more relatable which hopefully gives them something to believe in.
Output: Vimeo
Production budget: $2000
National Sandwich Day
Objective:
To create content promoting an offer for McAlister's most iconic sandwich.
​
Output: Social Media
​
Production budget: $500
