Below is a sampling of different content that I have led for Focus Brands. Everything was created by the in-house team, from concepting and storyboarding to production and motion graphics.
Old Friends, New Favorites
To create a targeted brand spot to remind long-term customers about
McAlister's friendly atmosphere and craveable food.
Output: Pre-roll, Social Media,
Production budget: $20,000
McAlister's New App and Rewards
To create a video promoting the new McAlister's App while adhering to the style of the other campaign deliverables. To create catchy and energetic content while also
being informative, and pushing the brand a bit to be a little more upbeat and edgy.
Output: Pre-roll, Social Media
Production budget: $0