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Below is a sampling of different content that I have led for Focus Brands. Everything was created by the in-house team, from concepting and storyboarding to production and motion graphics. 

Old Friends, New Favorites


To create a targeted brand spot to remind long-term customers about 

McAlister's friendly atmosphere and craveable food.

Output: Pre-roll, Social Media,

Local TV


Production budget: $20,000

Play Video

McAlister's New App and Rewards


 To create a video promoting the new McAlister's App while adhering to the style of the other campaign deliverables. To create catchy and energetic content while also

being informative, and pushing the brand a bit to be a little more upbeat and edgy.


Output: Pre-roll, Social Media


Production budget: $0