Since both brands have limited budgets for TV and video production, I have tapped into our in-house production team to produce content in a variety of outputs: local TV, pre-roll, social media and internal use. From concept, to storyboarding, to pitching to casting, to directing, I have lead all aspects of production.
Objective:
To create an engaging video spot that tells the brand story of connections while leveraging the new menu. Bring brand to life with emotion, warmth, comfort and mouth-watering craveability.
Concept: Old friends that haven't seen each other in a while meet at their favorite place to catch up.
Output: Local TV, pre-roll,
social media
Production budget: $25000
Since both brands have limited budgets for TV and video production, I have tapped into our in-house production team to produce content in a variety of outputs: local TV, pre-roll, social media and internal use. From concept, to storyboarding, to pitching to casting, to directing, I have lead all aspects of production.
Objective:
To create an engaging video spot that tells the brand story of connections while leveraging the new menu. Bring brand to life with emotion, warmth, comfort and mouth-watering craveability.
Concept: Old friends that haven't seen each other in a while meet at their favorite place to catch up.
Output: Local TV, pre-roll,
social media
Production budget: $25000
Carvel Super Fan
Objective: Carvel partnered with Snickers to create a new ice cream flavor. The goal was to leverage the product with the "Real People. Real Ice Cream" direction.
Concept: To create an Insta-Story style video, that heroes the product while purposefully looking like user generated content.
Output: Local TV
Production budget: $4500
Carvel Super Fan
McAlister's Choose 2
Objective: McAlister's wanted to feature the convenience and customization of the Choose 2 menu while keeping the food as the hero.
Concept: We wanted to use swipe feature on a "screen" to illustrate the ease of the overall ordering experience as well showcasing the customization of the craveable products.
Output: Pre-roll and Local TV
Production budget: $3000
McAlister's Choose 2
Objective: Carvel partnered with Snickers to create a new ice cream flavor. The goal was to leverage the product with the "Real People. Real Ice Cream" direction.
Concept: To create an Insta-Story style video, that heroes the product while purposefully looking like user generated content.
Output: Local TV
Production budget: $4500
Objective: McAlister's wanted to feature the convenience and customization of the Choose 2 menu while keeping the food as the hero.
Concept: We wanted to use swipe feature on a "screen" to illustrate the ease of the overall ordering experience as well showcasing the customization of the craveable products.
Output: Pre-roll and Local TV
Production budget: $3000
National Sandwich Day
Objective: To create a video that showcased a McAlister's signature Club sandwich for National Sandwich Day in a fun and different way.
Concept: To ask kids how to make the perfect sandwich, and then reveal that it had already been created.
Output: Facebook
Production budget: $1000
National Sandwich Day
Objective: To create a video that showcased a McAlister's signature Club sandwich for National Sandwich Day in a fun and different way.
Concept: To ask kids how to make the perfect sandwich, and then reveal that it had already been created.
Output: Facebook
Production budget: $1000
TEAm Training
Objective: To create a series of short videos that generated buzz for Free Tea Day.
Concept : Using a tongue-in-cheek approach to show how “Tea Freaks” and Tea Freaks-in-training are preparing for Free Tea Day .
Output: Facebook and Instagram
Production budget: $2000
TEAm Training
Objective: To create a series of short videos that generated buzz for Free Tea Day.
Concept : Using a tongue-in-cheek approach to show how “Tea Freaks” and Tea Freaks-in-training are preparing for Free Tea Day .
Output: Facebook and Instagram
Production budget: $2000
Hello! Thanks for visiting my site. Most of the content on this site represents work from my time at FOCUS Brands, October 2015 - April 2020. To see my other creative work you can visit my business site, Foundry43.com. Some of the work on this site contains brand-sensitive information, so as a brand champion I ask that you please keep this work confidential. Very much obliged.
Thanks again for taking the time to look at my work. If you have any questions, shoot me a line at hello@ryanlwagner.com