Since both brands have limited budgets for TV and video production, I have tapped into our in-house production team to produce content in a variety of outputs: local TV, pre-roll, social media and internal use. From concept, to storyboarding, to pitching to casting, to directing, I have lead all aspects of production.
Objective:
To create an engaging video spot that tells the brand story of connections while leveraging the new menu. Bring brand to life with emotion, warmth, comfort and mouth-watering craveability.
Concept: Old friends that haven't seen each other in a while meet at their favorite place to catch up.
Output: Local TV, pre-roll,
social media
Production budget: $25000
Since both brands have limited budgets for TV and video production, I have tapped into our in-house production team to produce content in a variety of outputs: local TV, pre-roll, social media and internal use. From concept, to storyboarding, to pitching to casting, to directing, I have lead all aspects of production.
Objective:
To create an engaging video spot that tells the brand story of connections while leveraging the new menu. Bring brand to life with emotion, warmth, comfort and mouth-watering craveability.
Concept: Old friends that haven't seen each other in a while meet at their favorite place to catch up.
Output: Local TV, pre-roll,
social media
Production budget: $25000
Carvel Super Fan
Objective: Carvel partnered with Snickers to create a new ice cream flavor. The goal was to leverage the product with the "Real People. Real Ice Cream" direction.
Concept: To create an Insta-Story style video, that heroes the product while purposefully looking like user generated content.
Output: Local TV
Production budget: $4500
Carvel Super Fan
McAlister's Choose 2
Objective: McAlister's wanted to feature the convenience and customization of the Choose 2 menu while keeping the food as the hero.
Concept: We wanted to use swipe feature on a "screen" to illustrate the ease of the overall ordering experience as well showcasing the customization of the craveable products.
Output: Pre-roll and Local TV
Production budget: $3000
McAlister's Choose 2
Objective: Carvel partnered with Snickers to create a new ice cream flavor. The goal was to leverage the product with the "Real People. Real Ice Cream" direction.
Concept: To create an Insta-Story style video, that heroes the product while purposefully looking like user generated content.
Output: Local TV
Production budget: $4500
Objective: McAlister's wanted to feature the convenience and customization of the Choose 2 menu while keeping the food as the hero.
Concept: We wanted to use swipe feature on a "screen" to illustrate the ease of the overall ordering experience as well showcasing the customization of the craveable products.
Output: Pre-roll and Local TV
Production budget: $3000
National Sandwich Day
Objective: To create a video that showcased a McAlister's signature Club sandwich for National Sandwich Day in a fun and different way.
Concept: To ask kids how to make the perfect sandwich, and then reveal that it had already been created.
Output: Facebook
Production budget: $1000
National Sandwich Day
Objective: To create a video that showcased a McAlister's signature Club sandwich for National Sandwich Day in a fun and different way.
Concept: To ask kids how to make the perfect sandwich, and then reveal that it had already been created.
Output: Facebook
Production budget: $1000
TEAm Training
Objective: To create a series of short videos that generated buzz for Free Tea Day.
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Concept : Using a tongue-in-cheek approach to show how “Tea Freaks” and Tea Freaks-in-training are preparing for Free Tea Day .
Output: Facebook and Instagram
Production budget: $2000
TEAm Training
Objective: To create a series of short videos that generated buzz for Free Tea Day.
​
Concept : Using a tongue-in-cheek approach to show how “Tea Freaks” and Tea Freaks-in-training are preparing for Free Tea Day .
Output: Facebook and Instagram
Production budget: $2000
About
Hi I'm Ryan. I'm a creative. I've been making things for 35+ years, professionally for about 15. I have a BFA in both commercial and studio arts, I've worked on a wide range of projects, I've dipped my toe in just about every medium under the sun and I've been everything from a production artist to a creative director. I'm also an illustrator and a painter, so while I look at creative through a very visual and artistic lens, I also look at the bigger picture to strategically think about how to tell the best stories. I like building brands and creating experiences. I believe in science and reason, but I equally believe in magic and whimsy. I love connecting and collaborating with new, interesting people from different corners of the globe. I like to think high in the clouds and deep in the cracks, but I try not to spend a terrible amount of time in either, as it can distract from being in the present. I like to inspire and to be inspired; I'm a teacher and I'm a student, and I hope like hell I always stay curious. I get antsy and grumpy when I'm not making something with my hands or figuring out how to make something work.
At the end of the day, I just want to make cool things that I'm proud of, with cool people that I want to grab a beer with.
Maybe we can make something cool together one day.
Cheers,
Ryan L. Wagner
