Since both brands have limited budgets for TV and video production, I have tapped into our in-house production team to produce content in a variety of outputs: local TV, pre-roll, social media and internal use. From concept, to storyboarding, to pitching to casting, to directing, I have lead all aspects of production.
Objective:
To create an engaging video spot that tells the brand story of connections while leveraging the new menu. Bring brand to life with emotion, warmth, comfort and mouth-watering craveability.
Concept: Old friends that haven't seen each other in a while meet at their favorite place to catch up.
Output: Local TV, pre-roll,
social media
Production budget: $25000
Since both brands have limited budgets for TV and video production, I have tapped into our in-house production team to produce content in a variety of outputs: local TV, pre-roll, social media and internal use. From concept, to storyboarding, to pitching to casting, to directing, I have lead all aspects of production.
Objective:
To create an engaging video spot that tells the brand story of connections while leveraging the new menu. Bring brand to life with emotion, warmth, comfort and mouth-watering craveability.
Concept: Old friends that haven't seen each other in a while meet at their favorite place to catch up.
Output: Local TV, pre-roll,
social media
Production budget: $25000
Carvel Super Fan
Objective: Carvel partnered with Snickers to create a new ice cream flavor. The goal was to leverage the product with the "Real People. Real Ice Cream" direction.
Concept: To create an Insta-Story style video, that heroes the product while purposefully looking like user generated content.
Output: Local TV
Production budget: $4500
Carvel Super Fan
McAlister's Choose 2
Objective: McAlister's wanted to feature the convenience and customization of the Choose 2 menu while keeping the food as the hero.
Concept: We wanted to use swipe feature on a "screen" to illustrate the ease of the overall ordering experience as well showcasing the customization of the craveable products.
Output: Pre-roll and Local TV
Production budget: $3000
McAlister's Choose 2
Objective: Carvel partnered with Snickers to create a new ice cream flavor. The goal was to leverage the product with the "Real People. Real Ice Cream" direction.
Concept: To create an Insta-Story style video, that heroes the product while purposefully looking like user generated content.
Output: Local TV
Production budget: $4500
Objective: McAlister's wanted to feature the convenience and customization of the Choose 2 menu while keeping the food as the hero.
Concept: We wanted to use swipe feature on a "screen" to illustrate the ease of the overall ordering experience as well showcasing the customization of the craveable products.
Output: Pre-roll and Local TV
Production budget: $3000
National Sandwich Day
Objective: To create a video that showcased a McAlister's signature Club sandwich for National Sandwich Day in a fun and different way.
Concept: To ask kids how to make the perfect sandwich, and then reveal that it had already been created.
Output: Facebook
Production budget: $1000
National Sandwich Day
Objective: To create a video that showcased a McAlister's signature Club sandwich for National Sandwich Day in a fun and different way.
Concept: To ask kids how to make the perfect sandwich, and then reveal that it had already been created.
Output: Facebook
Production budget: $1000
TEAm Training
Objective: To create a series of short videos that generated buzz for Free Tea Day.
Concept : Using a tongue-in-cheek approach to show how “Tea Freaks” and Tea Freaks-in-training are preparing for Free Tea Day .
Output: Facebook and Instagram
Production budget: $2000
TEAm Training
Objective: To create a series of short videos that generated buzz for Free Tea Day.
Concept : Using a tongue-in-cheek approach to show how “Tea Freaks” and Tea Freaks-in-training are preparing for Free Tea Day .
Output: Facebook and Instagram
Production budget: $2000
Tea Town Showdown
Every summer, McAlister’s has its annual Free Tea Day which is always highest sales day of the year. The theme is different every year to generate buzz and excitement for the communities as well as the store employees. We developed the Tea Town Showdown as a way to promote Free Tea Day, generate some buzz with friendly competition between all locations, and create a chance for local stores to get more involved in their communities and work with local nonprofits. Below are several examples of the deliverables that help flesh out the campaign, used both within the four walls as well as digitally.
Work: Concept, Creative Direction, Design
Logo
Intro Video
Social Content
Micro Site
In-store Poster
Employee Shirt
Campaign Mood Board
