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Tea Town Showdown
Every summer, McAlister’s has its annual Free Tea Day which is always highest sales day of the year. The theme is different every year to generate buzz and excitement for the communities as well as the store employees. We developed the Tea Town Showdown as a way to promote Free Tea Day, generate some buzz with friendly competition between all locations, and create a chance for local stores to get more involved in their communities and work with local nonprofits. Below are several examples of the deliverables that help flesh out the campaign, used both within the four walls as well as digitally.
Work: Concept, Creative Direction, Design
Logo
Intro Video
Social Content
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Micro Site
In-store Poster
Employee Shirt
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Campaign Mood Board
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