RLW-logo.png

McAlister's new App and Rewards program

 

McAlister's worked with an external Dev team to build out the functionality and flow of the new app, but it was my team's responsibility to develop the style in order to create an optimal brand and user experience. We created a new look and feel, updating the entire photography library (90+ menu items, plus every individual ingredient), creating new design elements and iconography, and developing a brand voice that was unique to the App. 

Work: Creative Direction, layout/design

1phone_1.png
1phone_2.png
1phone_3.png
1phone_4.png
1phone_4.png