McAlister's New Logo Reveal
This was a fun little video that we put out on social media to reveal the new McAlister's logo. We used hydrophobic spray and a stencil of the logo on craft paper. Once the transparent spray is activated with liquid, the logo emerges from the surface. We only had one chance to do this, so it was a pretty big gamble that paid off. Caution: there is some profanity in the credits, but it's only because of sheer excitement that it actually worked.
Work: Concept, art direction, styling