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McAlister's New App & Rewards Rollout Campaign

I lead my team to develop this campaign or the highly anticipated new McAlister's App and Rewards program. Working with a very conservative budget, we put together assets that worked every consumer touchpoint, from video and digital ads to employee uniforms and swag.

 

Work: concept/creative direction, design/layout 

Video Spot

30 sec_r2
Play Video

In-store POP

MCA_386835_Q2_App Ordering_Window Cling_
MCA_386833_Q2_Rewards_Window Cling.jpg

Cup

Tea_clipped.png
Employee shirt
App and Rewards_crew-shirt.png
Email
Migrating_Post-Launch_Desktop.jpg
Facebook Carousel Ad
MCA_391030_Q2_Rewards_Carousel Ad_COMP_R
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