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McAlister's New App & Rewards Rollout Campaign

I lead my team to develop this campaign or the highly anticipated new McAlister's App and Rewards program. Working with a very conservative budget, we put together assets that worked every consumer touchpoint, from video and digital ads to employee uniforms and swag.

 

Work: concept/creative direction, design/layout 

Video Spot

In-store POP

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Cup

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Employee shirt
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Email
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Facebook Carousel Ad
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