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Spanx Mens- Comfort With Benefits

I worked with my copywriting partner to concept and develop a new campaign for Spanx new men's collection. We built the campaign to resonate with an active male audience while trying to be a little more down-to-earth, slightly tongue-in-cheek and different from anything in the competitive set. Below are a few examples of assets in print and digital applications.

 

Work: concept, art direction, design/layout, illustration 

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Catalog

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Press Kit

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Digital Ads

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Email

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