Spanx Mens- Comfort With Benefits
I worked with my copywriting partner to concept and develop a new campaign for Spanx new men's collection. We built the campaign to resonate with an active male audience while trying to be a little more down-to-earth, slightly tongue-in-cheek and different from anything in the competitive set. Below are a few examples of assets in print and digital applications.
Work: concept, art direction, design/layout, illustration